# umami

> Umami is an open-source web and product analytics platform.

Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.

## Facts
- Website: https://umami.is
- Categories: Marketing, Open Source, Analytics
- LotsDirectory page: https://lots.directory/products/umami
- Listing state: Unclaimed. We listed this product from its public website, and its owner has not claimed it yet.

## Detailed info

## What is umami?

Umami is an open-source web and product analytics platform. It provides website and application analytics without using cookies or collecting personal data.

## What umami does

Umami tracks visitor acquisition, behavior, conversions, and retention. The platform displays real-time metrics including pageviews, visitors, bounce rates, visit duration, referrer channels, and UTM campaign parameters. Teams can analyze user journeys with custom events, conversion funnels, heatmaps, and session replays. Umami can be self-hosted for free or used via managed Umami Cloud plans.

## Who umami is for

It is built for developers, marketers, and agencies who need web and product analytics.

## How umami works

Users add analytics to any project with a single script tag. Analytics data is displayed on a real-time dashboard with filtering by country or device.

## Key features

- Cookie-free web analytics collecting traffic data without personal data tracking
- Open-source architecture supporting self-hosting and managed cloud deployment
- Acquisition tracking for pageviews, visitors, bounce rates, and UTM campaigns
- Behavior analysis tools including custom events, cohorts, heatmaps, and session replays
- Conversion funnels and goal tracking to identify user drop-off points
- API access and MCP access available on paid cloud plans
- Multi-site dashboard support for managing websites and team members

## Pricing

As listed on umami.is, checked 15 October 2026. Prices can change; see the site for current terms.

- Hobby: zsh per month for up to 100K events per month, 1 website, and 6-month data retention
- Pro: per month (14-day free trial) for 1 million events per month, up to 20 websites, 10 team members, 2-year retention, API, and MCP access
- Business: per month for 10 million events per month, unlimited websites, 5-year retention, session replays, and heatmaps
- Enterprise: custom pricing with SAML SSO, uptime SLA, and invoice billing

## Facts from umami.is, checked 15 October 2026

Written from umami's own website ([Homepage](https://umami.is/), [Pricing](https://umami.is/pricing), [Features](https://umami.is/product), [Docs](https://docs.umami.is/docs)). The maker can claim this listing to edit it.

## FAQ

### Does Umami use tracking cookies or collect personal data?
No. Umami is built privacy-first and tracks analytics without cookies or collecting personal visitor information.

### Can Umami be self-hosted for free?
Yes. Umami is open source and can be self-hosted on private server infrastructure.

### What is included in the Umami Cloud Hobby plan?
The Hobby plan is zsh per month and includes up to 100K events per month, 1 website, and 6-month data retention.

### What behavioral analytics tools are available in Umami?
Umami provides custom events, user journeys, cohorts, conversion funnels, session replays, and heatmaps.

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Source: https://lots.directory/products/umami · Machine-readable context by LotsDirectory.