Scrptly

What is Scrptly?

Scrptly is an Instagram content analysis and scriptwriting platform that breaks down viral Reels into actionable playbooks and hooks.

What Scrptly does

Scrptly analyzes Instagram handles and top-performing Reels to uncover hooks, structure, pacing, and patterns. It provides script evaluations, AI caption generation, AI shot list ideas, and an idea engine to help creators write high-performing video scripts.

Who Scrptly is for

For creators, social media managers, and video agencies looking to analyze viral Instagram Reels and script engaging short-form video content.

How Scrptly works

Users enter an Instagram creator handle or video link. The platform analyzes hook retention and pacing patterns, generates a breakdown playbook, and evaluates user scripts before publishing.

Key features

• The platform breaks down top Instagram Reels by hooks, structure, pacing, and patterns.
• Script evaluation and scoring tools for creator video drafts.
• AI caption generation and shot list ideas for short-form video.
• Save and organize creators in a library for niche research.
• An idea engine to produce concepts from top-performing content patterns.

Facts from scrptly.io, checked 13 October 2026

• Free trial offers 2 lifetime analyses and 2 script evaluations.
• Starter plan is $19 per month or $15 per month billed annually at $180 per year.
• Growth plan is $39 per month or $31 per month billed annually at $372 per year.
• Pro plan is $99 per month or $79 per month billed annually at $948 per year.

Written from Scrptly's own website (Homepage, Pricing). The maker can claim this listing to edit it.