# Magic

> We've onboarded 50 million people to the world's leading apps.

We've onboarded 50 million people to the world's leading apps. We're trusted by over 200,000 developers. We're Magic.

## Facts
- Website: https://magic.link
- Categories: Developer Tools, Crypto & Web3
- LotsDirectory page: https://lots.directory/products/magic
- Listing state: Unclaimed. We listed this product from its public website, and its owner has not claimed it yet.

## Detailed info

## What is Magic?

Magic is an embedded wallet infrastructure and authentication platform. It enables developers to provision non-custodial crypto wallets and execute onchain actions using an API and SDK.

## What Magic does

Magic allows applications to onboard users through email, social logins, passkeys, SMS, and SSO, with support for external providers like Auth0 and Firebase. The platform provisions embedded wallets on demand and processes transaction signing in 50 to 100 milliseconds inside trusted execution environments. It supports customizable sharding, token gating, fiat on-ramps, and meets compliance standards including SOC 2 Type 2, ISO 27001:2022, CCPA, and GDPR.

## Who Magic is for

The platform is built for individual builders, early-stage teams, and large organizations deploying embedded wallets and onchain applications.

## How Magic works

Developers integrate the Magic SDK or API, select authentication options or bring their existing auth provider, and generate non-custodial wallets where cryptographic keys are secured inside hardware enclaves.

## Key features

- Non-custodial embedded wallet provisioning via API and SDK
- Authentication options including email, SMS, social login, passkeys, and SSO
- Integrations with external authentication providers including Auth0 and Firebase
- Fast transaction signing executing within trusted execution environments
- Compliance including SOC 2 Type 2, ISO 27001:2022, CCPA, and GDPR
- Customizable wallet widgets and whitelabel user interface controls
- Developer tier offering 1,000 monthly active wallets and 50,000 signatures

## Facts from magic.link, checked 15 October 2026

Written from Magic's own website ([Homepage](https://magic.link/), [Pricing](https://magic.link/pricing)). The maker can claim this listing to edit it.

## FAQ

### What is Magic?
Magic is an embedded wallet infrastructure platform that provides non-custodial wallets and user authentication via an API.

### Are wallets created by Magic custodial or non-custodial?
Magic provisions non-custodial embedded wallets, giving end users control over their digital assets.

### Which authentication methods can be integrated with Magic?
Magic supports email, SMS, social logins, passkeys, and SSO, and can connect with providers like Auth0 and Firebase.

### How does Magic protect cryptographic keys?
Keys are distributed and encrypted across isolated services, with key reconstruction and signing performed strictly inside trusted execution environments.

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Source: https://lots.directory/products/magic · Machine-readable context by LotsDirectory.