Candor

What is Candor?

Candor is a qualitative synthetic user research platform that creates evidence-grounded synthetic personas and runs structured interviews.

What Candor does

The platform builds synthetic participants from published data and uploaded research documents, models individual personality traits and cognitive biases, runs automated or manual qualitative interviews across problem and concept studies, checks answers against profile facts to prevent drift, and delivers reports within an hour.

Who Candor is for

Strategy consultants, UX research teams, consumer insights leads, and product managers evaluating concepts before spending recruiting budgets on live panels.

How Candor works

Users define a target audience or upload customer documents, Candor extracts evidence to build up to 24 synthetic participants per project, users conduct manual or automated interviews, and the system delivers transcripts and analysis reports.

Key features

• Constructs synthetic participants grounded in published research and uploaded customer documents.
• Labels participant attributes as grounded in evidence, derived from evidence, or assumed.
• Models Big Five personality traits and cognitive biases calibrated by region and occupation.
• Checks interview responses against background evidence to flag errors and prevent profile drift.
• Supports four study types including problem discovery, problem validation, concept testing, and price testing.
• Preserves participant memory across sessions so personas retain earlier interview context.
• Provides free manual interviews where researchers chat with participants directly.

Pricing

As listed on runcandor.com, checked 8 November 2026. Prices can change; see the site for current terms.

• Free: $0 per month with 2 active project slots, free manual interviews, and automated interviews at $10 each.
• Standard: $75 per month with 5 active project slots and automated interviews at $7 each.

Facts from runcandor.com, checked 8 November 2026

• Built by venture studio Highline Beta.
• Generates up to 24 synthetic participants per audience project.
• Calibrates personas using the Big Five OCEAN personality model and cognitive biases.
• Delivers completed study transcripts and analysis in about an hour.

Written from Candor's own website (Homepage, Pricing, Features, About). The maker can claim this listing to edit it.