Bot Audit

What is Bot Audit?

Bot Audit is an ad traffic inspection tool that detects bot clicks and generates evidence reports for invalid traffic disputes.

What Bot Audit does

Bot Audit inspects clicks across paid advertising campaigns, evaluates automation signals, input physics, and datacenter IPs, and classifies each visit as human, suspicious, or bot. The tool tracks click identifiers from Google, Meta, X, TikTok, and Bing, calculates estimated wasted ad spend, and exports claim-ready CSV files formatted for Google's Click Quality Form.

Who Bot Audit is for

For advertisers, digital marketers, and agencies running paid campaigns who need documentation for invalid traffic refund disputes.

How Bot Audit works

Add a single asynchronous JavaScript tag under 2KB to your landing page. The script analyzes visits using 12 detection signals, classifies clicks into three categories, and generates downloadable CSV reports with IP-level click logs.

Key features

• The platform inspects paid ad clicks using 12 bot signals including automation flags, input physics, and proxy IPs.
• Visits are classified in real time into three categories: human, suspicious, and bot.
• The system automatically detects click identifiers from Google, Meta, X, TikTok, and Bing.
• Users can download Google Click Quality Form-ready CSV exports containing IP-level click logs and detection reasons.
• The dashboard calculates estimated wasted ad spend based on campaign cost-per-click values.
• Agencies on Agency and Pro tiers can generate white-label printable evidence reports.

Pricing

As listed on botaudit.co, checked 13 October 2026. Prices can change; see the site for current terms.

• Free: $0 per month for 1 site, up to 5,000 audited visits per month, and 7 days data retention.
• Starter: $9 per month or $86 per year for 3 sites, up to 50,000 audited visits per month, and 120 days data retention.
• Growth: $29 per month or $279 per year for 15 sites, up to 250,000 audited visits per month, and 240 days data retention.
• Agency: $79 per month or $759 per year for 50 sites, up to 1M audited visits per month, and white-label reports.
• Pro: $99 per month or $949 per year for 100+ sites, up to 5M audited visits per month, and unlimited retention.

Facts from botaudit.co, checked 13 October 2026

• The tracking script is under 2KB and loads asynchronously using sendBeacon.
• The tool checks 12 bot signals on every visit.
• Free plan costs $0 per month for up to 5,000 monthly visits.

Written from Bot Audit's own website (Homepage, Pricing, Docs). The maker can claim this listing to edit it.